Every advertiser wants a captive audience. And that captive audience is even better when they are seeing messages they want to see.
Mira makes this promise with technology that collects behavioral data from mobile devices and in real-time uses that data to target advertising messages on screens in taxi cabs, on billboards or at gas pumps and mall kiosks. Today, Mira is testing its technology on six screens around the American Tobacco campus in Durham. People who download the Acehopper event and venue discovery app will be delivered relevant messages when they walk by a screen.
Read more at ExitEvent.com