Mira provides real-time crowd analytics tailored for the out-of-home channel.Contact sales
Access your digital audiences in physical spaces
Mira measures the interests and demographics of real-time crowds of people in physical locations.
By processing more than 3 billion mobile location events per day, our crowd analytics platform can filter, aggregate, and measure digital and mobile audiences in arbitrary geographical locations.Explore the platform
There are 3 components of our platform that drive each use case.
Research & Intelligence
Data licensing, visualization, and research for location-driven insights across US markets from any vendor.Learn More
Mira measures and quantifies crowds around locations in real-time based on their interests and behaviors.Learn More
Leverage our data to measure and attribute web conversions, foot traffic, brand recall, television tune-in, and more.Learn More New
Tailored for out-of-home
We built our platform specifically for the out-of-home channel.
Mira provides the real-time and historical data layer for the out-of-home industry to plan, execute, and measure campaigns.
Buyers & Specialists
Enrich your media buys with audience data. Choose the best inventory for your audience. Deliver the right message to the right real-time crowd.Learn More
Networks & Suppliers
Increase the value of your inventory by enabling it to be real-time addressable. Respond to RFPs with confidence.Learn More
Access your digital audiences in the physical world. Push the tenets of digital and RTB into out-of-home.
Other Use Cases
Our audience data infrastructure generalizes well to multiple use cases and provides industry-leading scale.
Plan where your next brick-and-mortar location should go. Analyze your in-store audience in a digital context.
Quantify the intagibles, spot trends early, and find look-alike neighborhoods based on demographics and interests.
Understand how different types of people move over time. Analyze changes in neighborhood demographics.
Incorporate real-time movement signals as an indicator of asset performance.