Times Square

Our Tech

We call Mira the crowd analytics platform. It is our process that tries to answer one question:

What type of people are in this location right now?

The result of our analyses are audiences - digital representations of a group of consumers.

Built on real-time data.

Mira aggregates crowds and measures audiences in a given location.


The Mira Ecosystem

Data Exchange

The more datasets we link together, the more valuable it becomes. Mira can act as a broker for its data-supplying partners, earning them more than selling their data as a standalone set. Any one of our partners can always opt out of becoming part of these transactions.