We call Mira the
What type of people are in this location right now?
The result of our analyses are
Built on real-time data.
Mira aggregates crowds and measures audiences in a given location.
The Mira Ecosystem
Mobile Audience Network
Mira pays app developers and other mobile partners every time one of their users drives an out-of-home impression or creates an analytics data point. Mira also work with data suppliers, bringing the total amount of data available to 100 billion location and proximity events a month.
Using propriety algorithms and third party datasets, Mira constructs anonymous behavioral profiles for each device in our ecosystem. Linking this to our location data, Mira aggregates and segments the audience in a given location in real-time.
One application of Mira is purely as an analytics platform, in which we pipe our crowd analyses into a visualization tool. This allows mall managers, commerical realtors, boutique store owners, and others to understand who visits their location of interest.
Crowd analytics gives us a mapping from locations to audiences over time. Mira uses these mappings as inputs into an ad serving and decisioning platform. Our platform meets advertisers' demand for more data and innovation in out-of-home.
Digital Out-of-Home Networks
The crux of what we do, Mira introduces dynamic targeting to digital out-of-home media based on our real-time crowd analytics. As the space because more programmatic, Mira is pioneering the use of real-time behavioral data in ad decisioning. We are integrating both with networks and various existing management systems to ensure Mira is easily deployable to existing supply.
The more datasets we link together, the more valuable it becomes. Mira can act as a broker for its data-supplying partners, earning them more than selling their data as a standalone set. Any one of our partners can always opt out of becoming part of these transactions.